In an interview you can see on You Tube (http://www.youtube.com/watch?v=LrsjLA2NGTU), Michael Porter, the Harvard professor who has 18 books on competition and strategy under his belt, talked about capitalism in terms we need to hear. He said, “Increasingly, companies are being perceived as creating profits at the expense of the community…” He is challenging businesses to move to a model in which businesses create “shared value” for both business and society by creating products and services that are good for the consumer, the environment, and for society.
Building on Porter’s thinking, let’s examine the very essence of the existence of business. Commerce was established early in human history as a means of survival. People traded in order to obtain what they needed to live. When individuals left agrarian occupations to work in a “trade”, it was to make a living.
The Total Quality Movement of the 1990s gave us the image of a “three legged stool” to remind us that business exists for three equal reasons: to serve the customer with products or services, to provide livelihood and a quality of life for the employee, and to generate a profit on the investment of the shareholder. TQM went on to advocate that if a company treats its employees properly, empowering them with clear vision, mission, values, priorities, training, and tools, those employees will ensure that clients are delighted and loyal which will generate significant shareholder profit. Conversely, when a disproportionate emphasis is put on any single leg of that stool for too long, the imbalance brings about calamity.
It seems to me that, in the pursuit of profit, many of us have forgotten at least one leg of that stool. The quality of our service or product may have been compromised in order to garner more profit. And millions of dedicated people, parents of families, have been severed from their jobs despite solid performance records … and find themselves without opportunities for a new job for extended periods of time. As a result, we are facing a severe economic downturn.
This is quite a calamity.
Perhaps it is time to focus on all three legs of that stool equally, again. Perhaps, as leaders, we need to ensure that the products and services we offer are healthy, green, and good for society. Perhaps, as leaders, we need to consider the employment of our people to be one of the primary reasons for our existence and resort to workforce reductions only after every other possible measure has been tried and the future of our organization, not just satisfactory profit levels, are at stake.
Questions to ponder: Are there areas of my life where I am compromising on quality unnecessarily? What am I doing to create jobs and opportunity for others? What can I do to bring more balance to all three legs of the piece of the world I occupy?
How do I focus on what is best for me and my family over what is best for us as well as the larger community?